Evan Mock, Tinashe and Bella Poarch front HUGO’s new SS23 campaign

ICYMI: Presley Gerber for Celine, cock necklaces and DIY Moncler

ICYMI: Kim Gordon reunites with Marc Jacobs, Raf patches and new HUGO faces

HUGO and Mr. Bathing Ape’s rule-breaking collaboration has just landed

HUGO and Liam Payne call for responsible and sustainable production

HUGO’s new capsule calls for responsibility and sustainability

HUGO reunite with Liam Payne for a sophomore capsule collection

HUGO celebrates Berlin’s all-night rave scene

How Bowie’s Berlin years inspired HUGO’s new collection

You can now make your own personalised HUGO pieces

Liam Payne designs a new capsule collection for HUGO

Rewind to 90s Berlin with this new Hugo capsule collection

Shot by Collier Schorr, HUGO’s new campaign is a Berlin summer stroll

HUGO’s latest capsule collection is designed by their Instagram followers

NYC artist Jeremyville creates a playful holiday city for this BOSS capsule

Talking streetwear, Arctic explorers and Berlin club kids with HUGO menswear designer Bart De Backer

HUGO release a selfie-inspired collection at their swanky new London store

Hugo SS19