HUGO reunite with Liam Payne for a sophomore capsule collection
Fashion | 13 May 2020

Having first teamed up in July 2019, HUGO has released its second collaboration with UK musician Liam Payne.

This fourteen-piece sophomore capsule builds on the pair’s initial collection, introducing sportswear-inspired pieces fused with HUGO’s tailoring heritage. The line-up comprises of apparel, accessories, and an exclusive new sneaker style, while Payne’s influence is highlighted by a chevron motif inspired by a tattoo on the musician’s right arm and a new ‘HUGO93.LP’ logo that nods to the year Payne was born and HUGO was launched.

The new capsule comes accompanied by a campaign shot by British photographer Tom Craig on an abandoned rooftop in London. See the full collection below.


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