HUGO is stepping into the anime universe with the HUGO x Jujutsu Kaisen capsule, created in collaboration with Crunchyroll, the world’s biggest anime streaming platform.

The collection fuses HUGO’s signature contemporary design with the vibrant visuals and high energy of the globally acclaimed anime series Jujutsu Kaisen – a supernatural manga story of a high school student who joins an organisation of sorcerers to fight curses. Spanning menswear and womenswear, the capsule features standout pieces like a reversible graphic jacket, an oversized bowling shirt with anime cut-outs, and statement denim that blurs the line between streetwear and fandom culture.

The collection is available online at hugoboss.com