Fresh cast

Evan Mock, Tinashe and Bella Poarch front HUGO’s new SS23 campaign
By Alex James Taylor | Fashion | 3 February 2023

For the Spring-Summer ’23 season, HUGO announces a stellar new campaign cast, starring model, actor and skater Evan Mock, singer, actress and dancer Tinashe, and singer and TikTok star Bella Poarch. Photographed by Stuart Winecoff, each talent is shot individually and then as a group, highlighting their own style and personality – hence the campaign tagline, United by Uniqueness.

Throughout, HUGO’s SS23 collection takes centre stage. Filtering sportswear codes through the house’s classic tailoring craft, relaxed signatures are elevated through casual layering, youthful silhouettes and pops of the brand’s signature red hue.

Shop the collection here.


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