Inside HERO 32, we spotlight the HUGO FW24 collection through a series of vivid portraits.

Suiting for the streets, HUGO continues the brand’s exploration of contemporary tailoring – reimagining traditional shapes with youthful verve.

Cable knits beneath blazers, coats over shoulders and workwear-style cords, rooted in relaxed shapes and soft fabrications, the collection sees an artistic spirit come to the fore – inspired as much by the design studio as the workshop – the HUGO logo becomes a repeated woven decoration alongside heritage check and a jacquard motif reminiscent of mid-century geometric patterns.

Shop the HUGO FW24 collection here.

all clothing and accessories by HUGO FW24

model OWEN RUPPERSBURG at MILK; grooming MIKE O’GORMAN; photography assistant MATT DAVIE; fashion assistant SETH ROBERTSON