Spotlighting HUGO’s SU25 collection inside HERO 33, we capture the collection as a series of striking portraits captured by HERO fashion editor-at-large Davey Sutton.

Diving into the archives, this season’s collection evolved classic HUGO silhouettes and details, infusing heritage tailoring with a modern flair. Blending the nostalgia of 70s suiting with the preppy-chic style of the 90s, a youthful summer spirit is imbued across easeful shapes and lightweight fabrications. Crafted in neutral hues of grey, beige and subtle mint green, silhouettes are built from structured blazers and minimalist shirting in natural blends of linen and hemp.

Shop HUGO’s SU25 collection here.