Fashion Round-Up

ICYMI: Skepta x Puma collab, Beckham for BOSS and Ryan McGinley’s Loewe campaign
This article is part of ICYMI – Your weekly fashion news bulletin

Time flies, so to keep you in the loop, we’ve rounded up all the important snippets of fashion news from the past seven days into one neat feature. This week includes Gucci Cruise, Dior x Stone Island and Timothée Chalamet for Chanel. 

Gucci took over the Tate Modern
Gucci painted the town Ancora red on Monday night. Taking over the Tate Modern, the Gucci Cruise show was a celebration of “Englishness with an Italian accent”. The colours were bright, the patterns were floral, and the front row was stacked.

Read more about it here.


Skepta x Puma collab
After being welcomed into the Puma family as a brand ambassador in 2022, Skepta has unveiled his inaugural collaboration with the house. Combining the British musician’s cultural influence with Puma’s storied sportswear history, the first collection debuts a series of archive silhouettes refashioned for the 21st century. Track jackets and pants hark back to the brand’s iconic T7 tracksuit while Skepta’s new iridescent footwear is inspired by Puma’s trainers from the early 2000s. If the crowds at Skepta’s London launch gig were anything to go by, it’s sure to be a sellout.

Shop the collection here


There’s a Dior x Stone Island collection coming!
A meeting of craft and innovation, this unexpected collaboration sees the work of Stone Island’s late founder, Massimo Osti, and Dior men’s artistic director Kim Jones interact across a dialogue of “romance, rigour and history” guided by Parisian haute couture, and Northern Italian mastery of machine processes and functional detailing.

Read more about it here.


David Beckham is designing collections for BOSS
Hugo Boss has announced a multi-year partnership with David Beckham for its BOSS brand, which will see the British superstar design and curate capsule and seasonal collections.

The collaboration is set to deliver “innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS” – tapping Beckham’s long-standing fashion influence. The first collection is set to be presented for SS25, with Beckham already appearing in the brand’s global campaign for FW24 later this year.

Read more about it here.


Loewe x On Running partner up
Loewe’s fifth collaboration with Swiss performance brand On Running is expanding into ready-to-wear, presenting a collection of technical activewear, everyday outwear and performance footwear. Debuted alongside a campaign shot in California’s rugged landscapes by Ryan McGinley, elite athletes including American tennis player Ben Shelton, Japanese runner Masato Yokata, and Winter Olympian Alexandra Burghardt sport Jonathan Anderson’s latest collaboration.



Timothée Chalamet and Martin Scorsese’s Chanel film
Remember back in early 2023 when paparazzi pics of Timothée Chalamet and Martin Scorsese surfaced shooting something on the streets of New York City? Well, it was the commercial for Chanel’s classic men’s fragrance, Bleu De Chanel and it’s finally here. In October of last year, we unveiled an exclusive BTS film in which Scorsese discussed working with Chalamet and “the conflict between celebrity and staying true to being an artist,” now you can watch the striking film in full.


A.P.C. and JJJJound reunite
For the second time, A.P.C. has joined forces with the Quebec brand JJJJound for a summery capsule that’ll have you running to the beach. The collection focuses on the essentials of a summer wardrobe, starting with the observation that, while we always pack our most elegant and tasteful attire in our suitcase, we tend to return home with far less chic apparel, whether it be merch from the hotel corner or impulse purchase at a tourist shop.

The collection is available online and in stores now.


Alaïa’s new archetypes
For Alaïa’s Summer Fall 2024 Archetypes campaign, Pieter Mulier is capturing the brand’s quintessence in a series of redefined silhouettes. Captured by Sam Rock and embodied by Loli Bahia, a repertoire of Alaïa essentials stand front and centre in sculptural forms, billowing denim, sumptuous knits and statement accessories.


Samsøe Samsøe in the wild
Scandinavia’s Samsøe Samsøe are known for a quirky campaign and the brand’s PA24 collection is no exception. Titled Daily Life, the imagery shot by Felix Kessler does exactly what it says on the tin as looks from the collection are worn to do grocery shopping, collect the mail and even do some DIY. In true Samsøe fashion, denim staples and simple t-shirts form the everyday arm of the collection while sequins and satin mini dresses offer a dressier alternative for washing the dishes and mowing the lawn.



Armand Basi and Per Götesson team up
Last year, cult Catalan brand Armand Basi presented a capsule collection created in collaboration with Swedish-born, London-based designer Per Götesson, paying homage to Armand Basi’s home city of Barcelona. Now comes the accompanying campaign. Shot on the streets of Barcelona, naturally, the collection’s characters come to life, riding electric scooters, running between streets, playing on urban architecture and just generally hanging out. The imagery emphasises a spirit of freedom, youth and ease that underpins the collection.

Read more about it here.


Michael Ward fronts Calvin Klein’s latest campaign
To celebrate the new Monochromatic Summer collection, Clavin Klein has unveiled Michael Ward as the star of its latest campaign. Lensed by Josh Olins, the British actor debuts the brand’s menswear offering of soft tailoring and lightweight denim alongside Italian supermodel Vittoria Ceretti in a series of images capturing the beauty of summer in the city.



Iris Law is the new face of Guess Jeans
Back at Pitti in January, the world was introduced to Guess Jeans, the new line of future-facing denim wear from the legendary brand Guess. Guess Jeans fully utilises Guess Airwash, a state-of-the-art sustainable alternative to the stone washing that ditches the stones and uses up to 80 percent less wastewater. The holes, frays, rips, scuffs and fades that the stones traditionally created in the denim are now zapped by lasers, creating identical effects at a fraction of the damage to the environment. Of course, to launch the new Guess Jeans line, there needs to be a new Guess Girl. For Nicolai Marciano, the Creative Director of Guess Jeans, Iris Law was the obvious option.


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