Last year, cult Catalan brand Armand Basi presented a capsule collection created in collaboration with Swedish-born, London-based designer Per Götesson. Paying homage to Armand Basi’s home city of Barcelona, Götesson translated the city’s uniformed street grids into geometric shapes, while the location’s distinctive mannerisms and personality fed into subcultural tropes, sports-infused tailoring and vibrant knitwear graphics.

Now comes the accompanying campaign. Shot on the streets of Barcelona, naturally, the collection’s characters come to life, riding electric scooters, running between streets, playing on urban architecture and just generally hanging out. The imagery emphasises a spirit of freedom, youth and ease that underpins the collection.

Of the campaign, Götesson tells us, “I loved working in Barcelona it’s a unique and visionary place… People in Barcelona exude a relaxed sense of confidence, and I believe these images capture that essence.” Summing up the campaign, Götesson goes for a winning combo: “Fun and sexy, but make it Spanish!”

Photography: @geraymena

Creative direction: @saradimaury @geraymena

Styling: @jaumemiro

Assist styling: @alba.tudela

Hair and make up: @solcarbajalmakeup

Casting: @saradimaury

Talents: @soribahceesay @lucia.vilar @eliseucasas @clara______bz

Photography Assistants: @diegopdelacruz @fritzendso