Hugo Boss has announced a multi-year partnership with David Beckham for its BOSS brand, which will see the British superstar design and curate capsule and seasonal collections.

The collaboration is set to deliver “innovative and captivating designs that reflect the style and aesthetic values of David Beckham and BOSS” – tapping Beckham’s long-standing fashion influence. The first collection is set to be presented for SS25, with Beckham already appearing in the brand’s global campaign for FW24 later this year.

“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” said Beckham on the partnership. “I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.”

Meanwhile, Daniel Grieder, CEO of HUGO BOSS, said, “David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership,”