Inside an eerily abandoned store on Rue de Rivoli white pillars punctuated a makeshift runway filled to the brim with tiny nodding Japanese Lucky Cats and monitors depicting images of Earth from space, Anthony Alvarez presented Bluemarble’s FW24 collection. Taking inspiration from Perfumed Nightmare, the cult 1979 film by Filipino director Kidlat Tahimik in which the protagonist is fascinated by the American space program in the 1960s, Alvarez used this narrative to transport his brand into the stratosphere. Summing up the collection in a backstage interview, the designer told us; “This season was a big celebration, these are the clothes we want to wear when we’re raving in space,” and they certainly stepped up to the plate.
Opening with a series of looks accompanied by supersized furry hats while models carried iPads playing video footage of themselves in a spacey set-up, the tone was set for a collection which indulged in extravagance. Exaggerated silhouettes, heavy embellishments and sumptuous fabrics formed the core of Bluemarble’s design language this season as rhinestones mimicked shooting stars, outerwear encased the body in dramatic forms and footwear was studded or spiked. Furthering the idea of exploration, archival space imagery adorned shirts and bomber jackets were crafted in metallic hues.
Relaxed tailoring arrived lightly padded and delicately draped, met in equal measure by their easy-going tracksuit-esque counterparts, which saw co-ords in buttery yellow hooded on top and tailored to perfection on the bottom. Graphics ranged from the mythological Filipino Bakunawa dragon to cosmic displays from the skies above, highlighting the breadth of the brand’s DNA. Rooted in an ethos underpinned by values of inclusivity, joy and harmony, it was more apparent than ever this season that Alvarez’s designs are made to be worn for a damn good time.
GALLERYBackstage images from Bluemarble MENS-FALL-WINTER-24
GALLERYCatwalk images from Bluemarble MENS-FALL-WINTER-24