Top image: Charles Schridde ‘House of the Future’ for Motorola, 1961

Alex Mullins caught our attention with his SS15 collection, a washed out parade of repurposed prints and gotta-have cuts bearing slap in the face soul. The pieces were based around the imagined tale of a Malibu biker gang who wear their clothes as trophies. It was here that Mullins cemented his vision at the intersection of fashion and experience.

Come Friday, Mullins’ presentation for FW15 will see him take the next step in the journey. But this time? Think less biker, more Don Draper – if the Flintstones drove a Cadillac…

Alex Mullins FW15

“For FW15 I imagined a warped history of late 1960s cave men, emerging from the Earth to build futuristic hillside houses,” explains Mullins. “Primitive graphics, with ultra clean styles in rich and earthy tones and pastel pops of candy. I want the clothes to feel rough, sleek and unusual. The beauty and intrigue of an outcast, reinforcing a gravitational sexiness.

“My work is a reaction to how I feel about clothes and my relationship I have with them. When I was really young, I had this quilt, which became an extension of myself, and took it everywhere. It had all these funny dancing bears on it. I think looking back, that’s when I realised that clothes (and quilts….) can make you feel. It got holes in it, and rips, the bears disappeared and became really delicate, but that made me love it even more as it became only my story and completely unique to me and my memory. I think for me it’s this feeling of specialness and connection I want to capture within the clothes I make – thinking forward in to how it will decay and wear out.

I think for me it is more about the world and the people that inhabit it, and the choices we make and the combination of events that change and shape each individual person. What brings us together in to sects, gangs, tribes, cultures, sub cultures, friends and enemies. To have this as my recipe, I create narratives that can literally have no bounds to the combinations of ideas I create yet still come together in my set language. I have a deep interest in people and their each individual story, and a vast amount of passion for my messages I intertwine throughout my work.

The process has been great, lots of hard work and laughing. We are REALLLLLLLLLY excited to see it all.”

Alex Mullins presents his FW15 collection at London Collections: Men on Friday 9th January. Stay tuned to HERO for full fashion week coverage, from London, Florence, Milan and Paris