The Danish design duo launch their new collection at Copenhagen Fashion Week

Soulland SS15: Art ‘Deco’ done proper
By Thomas Davis | Fashion | 13 August 2014
Photography Abdellah Ihadian
This article is part of Fashion Week – London, Milan, Paris, NYC

A far cry from the sit down circus so often imparted at fashion shows, the Soulland team proudly presented their SS15 collection with an intimate dinner at Galerie Andersen Contemporary in Copenhagen. Complete with pre-drinks aboard a century old fishing boat and an afternoon of custom hat making for attendees? That’s Danish hospitality for you.

Soulland, founded in 2002 by duo Silas Adler and Jacob Kampp Berliner has the sort of distinctively refined Scandinavian air of appeal which is seemingly inbuilt into our Northern European counterparts. With a recognisably strong design aesthetic rooted in traditional Danish craftsmanship and exacting attention to detail, Soulland’s classic menswear continuously reinterprets a present-day nordic sharpness.

With the entire SS15 collection drawing inspiration from remarkable aspects of the 1920s art deco movement, including interior or architectural milestones such as the Chrysler building and Miami Beach’s architectural district, ‘Deco’ (as it has aptly been dubbed) finds definition in the likes of a jacquard weaved suit, pieced together using tessellated and distinctly geometric patterns and shapes from the period.

Backstage at Soulland SS15

There is also little wonder as to why exceptionally talented furniture artist and friend of the duo FOS (who recently indulged Phoebe Philo’s penchant for the unconventional at Céline’s flagship London store with an extraordinary 1930s-imbued furniture collaboration),  was called in to create prints for the collection. These were cast across neat, button-down Oxford shirts and the linings of goat and lamb suede jackets. Once again, there’s that appreciation of finer details – the kind that can really make a piece something.

From a three-piece silk robe to an array of raw denims and classic zip jackets this season’s presentation showcased an ideology of deco-decadence reigned in through a Scandinavian sports-luxe eye, sleekly in line with the developing styles filtered through émigré creatives travelling to the US in the first decades of the 21st century.


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