All You Need To Know

Menswear SS25 takeaways: sunglasses are the portal to the soul
By Barry Pierce | Fashion | 4 July 2024

Prada SS25

This article is part of Fashion Week – London, Milan, Paris, NYC

In the past, a chic pair of sunglasses was an easy way to bring an outfit together. Their whole function was to be totally innocuous, the secret and silent weapon in the menswear arsenal that never drew attention to themselves. However, SS25 saw eyewear become much bigger and much bolder. At Prada, sunglasses took the form of huge reflective visors in the style of ski goggles. Different scenes were printed onto the sunglasses’ reflective surface, such as a seaside or a concert, giving the uncanny effect that this is what the wearer is seeing.

Prada SS25


Sunglasses were an intrinsic aspect of many of the outfits in Junya Watanabe‘s SS25 collection, but instead of complementing them, they were mini outfits on their own. There were huge metal pairs with punky spikes around the edges and very 70s full moon pairs that dominated the face.

Dior SS25


Kim Jones at Dior had a lot of fun with huge floral frames that peeked out underneath woven bucket hats and Jonathan Anderson, well, we’re counting those golden feathers as eyewear.

Loewe SS25

Read Next