ICYMI: Loewe says ‘drink your milk’, JW Anderson does Pride and Egonlab SS25
This article is part of ICYMI – Your weekly fashion news bulletin

Time flies, so to keep you in the loop, we’ve rounded up all the important snippets of fashion news from the past seven days into one neat feature. This week includes Acne Studios x Spotify, Diesel’s first male global ambassador and Tommy Hilfiger’s F1 collab. 


JW Anderson launched a Pride capsule
Celebrating everything rainbow-coloured and kinky, Jonathan Anderson launched a Pride capsule this week which featured graphics of the iconic JWA Pigeon Clutch bag, reimagined for Pride by the brand’s long-time collaborator, artist Pol Anglada, across ready-to-wear including T-shirts, vests, polos, hoodies, underpinnings and shorts.



Egonlab’s SS25 collection
Titled Notes from the Underground, Egonlab’s latest collection is an ode to the misfits who inhabit the subcultural underbelly of society. Taking inspiration from characters who choose to defy the norm, design duo Kévin Nompeix and Florentin Glémarec delivered a series of looks exaggerating traditional silhouettes, subverting classic prints and building a wardrobe for the eccentric. Accompanied by a lookbook shot of the streets of London by Gorka Postigo featuring Lennon Gallagher, Egonlab has embodied the androgynous spirit at the core of their brand for SS25.



Loewe says Drink Your Milk
Partnering with Jonathan Bailey’s The Shameless Fund, a new charity dedicated to queer liberation worldwide, Loewe have launched a new t-shirt featuring a quote from Bailey’s hit series Fellow Travellers. Now on sale online and in Loewe stores in London, Madrid, Barcelona, Paris, New York, and Milan, for every t-shirt sold, Loewe will make a donation to the charity.


Acne Studios teamed up with Spotify
Having collaborated with artists such as Rosalía, Caroline Polachek, Bladee, Kaytranada, Yaeji, and ILLIT, Acne Studios are now officially teaming up with Spotify to create a new global platform for artists and creators to unleash their creativity, connect with fans, and celebrate their art through unique, shared experiences. Together, Acne Studios and Spotify will curate a roster
of globally renowned and up-and-coming talents, connecting these artists with their fans through a series of collaborations at key moments in the global calendar. The first artist collaboration will take place during the Fall/Winter 2024 season.


Damiano David is Diesel’s first global male ambassador
Since the Italian brand’s establishment in 1978, Diesel has built a community around the house that reflects its spirited ethos. Glenn Martens has just announced Måneskin frontman Damiano David as his first global male ambassador, marking the beginning of a creative collaboration, including a genderless capsule collection codesigned with Martens to be launched later this year.


Tommy Hilfiger’s F1 capsule
Following Mick Schumacher’s inclusion in Tommy Hilfiger’s International Games collection, the American brand is continuing its burgeoning relationship with Formula One with the announcement of a limited-edition capsule in collaboration with Mercedes-AMG Petronas F1 Team and New York City-based artist, author and designer Clarence Ruth. Accompanied by a campaign fronted by drivers Lewis Hamilton and George Russell, the capsule is a ten-piece motorsport-inspired lifestyle collection fused with Hilfiger’s American heritage.


Lanvin appoints Peter Copping as Artistic Director
The French fashion house Lanvin has officially appointed Peter Copping as their artistic director leading both the womenswear and menswear collections. After several seasons under the direction of an internal design team, Copping will be the house’s first artistic director since April 2023, when French designer Bruno Sialelli resigned from the role.


Balmain does Disney
Olivier Rousteing and his atelier have designed a collection of ready-to-wear pieces and accessories celebrating the 30th anniversary of Disney’s The Lion King and in anticipation of the upcoming new feature film, Mufasa: The Lion King. As well as a celebration of the acclaimed film, the collaboration aims to spotlight a new generation of African creatives, including South African painter Nika Mtwana, Cameroonian painter Enfant Precoce, and South African painter Cassius Khumalo.


Birkenstock 1774’s Eternal Sunshine
A two-part collection in tribute to Los Angeles and its inimitable energy, Birkenstock’s latest drop is a sun-drenched ode to California. Accompanied by a campaign shot on America’s West Coast, this season’s footwear reimagines archival silhouettes in new fabrications and finishings including leather piping and monochromatic buckles.


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