Fashion Round-Up

ICYMI: Gracie Abrams for Chanel, Loewe ice cream, and Louis Vuitton at the World Cup
Fashion | 19 July 2026
This article is part of ICYMI – Your weekly fashion news bulletin

Time flies, so to keep you in the loop, we’ve rounded up all the important snippets of fashion news from the past seven days into one neat feature.

Gracie Abrams for Chanel
The musician fronts Chanel’s new Coco Mademoiselle Crush Absolu fragrance, consisting of an ambery composition, with the sensual undertones of vetiver and vanilla. Of becoming the face of the scent, Abrams said: “It’s unreal to be the new face of Coco Mademoiselle. I feel an immense sense of pride. I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her.”

 

Louis Vuitton’s World Cup trophy
It’s World Cup final day! As Spain and Argentina battle for football’s most prestigious prize, the iconic World Cup Trophy will take centre stage, presented in a bespoke Louis Vuitton Trophy Trunk – continuing Louis Vuitton’s football heritage, having previously created iterations for the World Cups in South Africa (2010), Brazil (2014), Russia (2018), and Qatar (2022). Alongside this one-of-a-kind creation, the Parisian fashion house has unveiled an exclusive limited-edition collection of three trunks, inspired by the colours, symbolism and design language of the World Cup.

 

Loewe Perfumes takes over The Dreamery
In celebration of Loewe’s Pistachio-scented candle, the Spanish house is taking over De Beauvoir’s The Dreamery for the next two weeks with a limited edition ice cream flavour. Taking notes from the freshness and warmth of the pistachio tree, Loewe’s newest scent is translated into a sweet treat by London’s favourite ice cream and wine bar.

 

Fendi wants human connection
The campaign for Maria Grazia Chiuri’s debut Fendi collection explores our desire to connect. Shot by Jo Ann Callis and drawing inspiration from German dancer and choreographer Pina Bausch, the imagery draws a scene between three characters, two in black, one in striking red – each looking in different directions.

 

All luv’d up
Ami Paris releases its new Sweetheart capsule, celebrating moments of shared intimacy. Showcased by a campaign featuring house Ambassador Zhou Yiran, the collection consists of fourteen relaxed pieces, including a polo, tailored trousers, knitwear, and tees – all outlined by shades of red, and finished with the brand’s loveheart motif.

GALLERY

 

Kiko Kostadinov’s Asics Tabis are back
Returning for a third and final instalment of Kiko Kostadinov and Asics’ ongoing Tabi campaign series, entitled BUCKLE YUP: LIP SINK MUZAK. Shot across various locations in Japan with fifteen local performers, the campaign is the last in American artist Ryan Trecartin’s trilogy of episodic works for the collaboration, marking the global launch of the Ilargi FF II in-store and online.

 

Le Labo’s new City Exclusive launch
Le Labo’s destination-specific perfumes are one of the brand’s most well-loved concepts, attributing a scent to various locations across the globe. The New York-born brand’s latest launch will spotlight Beijing, launching Shiu 25 in September, and available worldwide for the duration of that month, before landing exclusively in Beijing the following year.

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