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Movers and shakers: shows to look out for at menswear SS24
By Barry Pierce | Fashion | 8 June 2023

Backstage at Charles Jeffrey SS20

This article is part of Fashion Week – London, Milan, Paris, NYC

Ding ding, Men’s Fashion Month is back for the SS24 season, and we’re ready for it. With every major house and label presenting across London, Milan and Paris, it can be hard to keep up to date with all the movers and shakers. But don’t worry, we have you sorted, here’s our SS24 cheat sheet tracing this season’s most exciting designer debuts, relocations and collabs. Takes notes.

Daniel W. Fletcher is showing at RCA in collab with Huntsman
Daniel W. Fletcher is keeping it local with a show at London’s Royal College of Arts in which he’ll be revealing his much-anticipated collaboration with legendary Savile Row tailor Huntsman. The show is set to boast nine bespoke suits and twelve ready-to-wear styles, all of which are odes to Britain’s history of craft, bringing precision, integrity, nuance and a forever future-facing drive to fashion week in the capital.

Daniel W. Fletcher SS24 takes place on 9th June

Backstage at Daniel W. Fletcher FW22

Pharrell‘s first show at the helm of Louis Vuitton
In one of the biggest fashion moves of the year, Louis Vuitton appointed Pharrell Williams as their men’s creative director in February. The assignment is no easy task for Pharrell, taking over from the late Virgil Abloh. But this isn’t exactly new territory for the musician, having previously collaborated with LV in 2004 and 2008 and established his own brands.

In what is likely to be the most publicised show in the whole calendar, all eyes will be firmly set on Pharrell’s Paris debut. Expect something big.

Louis Vuitton SS24 takes place on June 20th

Fendi at Pitti
Ever since its inaugural fair in 1972, Pitti Uomo has become an essential pilgrimage for anyone with a dedication to men’s fashion. Twice a year, hoards of dandies and peacocks descend on Florence to see where menswear is going and how it’ll transform over the following season.

This season’s guest designer is Fendi, who are using the legendary fair to show off their brand new Fendi Factory. The complex, set in the rolling hills of Tuscany, is a sleek, sustainable, modernist building that covers a whopping 14,000 sqm – well worth a visit.

Fendi SS24 takes place on 15th June.

Gucci presents its last collection designed in-house before Sabato De Sarno’s debut collection
Succeeding Alessandro Michele, De Sarno was appointed as Gucci’s new leading man earlier this year and will show his debut collection in September. Having previously worked at Valentino for thirteen years, there’s a real buzz about this relatively unknown appointment. In the meantime, this season will see the final Gucci collection designed by the in-house design team. Following FW23’s womenswear greatest hits collection, will we see more sexy GG glam this season? You bet your ass we will.

Gucci SS24 takes place on 16th June.

Bianca Saunders x Farah collab
After a successful SS22 collaboration, one of the wunderkinds of British fashion, Bianca Saunders, teams up once again with heritage Texan brand Farah. A finalist for the LVMH Prize for Young Fashion Designers in 2021, Bianca Saunders has gone from strength to strength with her menswear label that melds her British and Jamaican heritage.

Her collaboration with Farah is sure to be an eye-catching combination of the two brands, bringing Saunders’s already trademark style to the all-purpose workwear brand.

Bianca Saunders SS24 takes place on 21st June.

Bianca Saunders FW23

Ludovic de Saint Sernin first show since Ann Demeulemeester

Closing out Paris Fashion Week this year will be Ludovic de Saint Sernin in his first show since departing Ann Demeulemeester after just one season. The French provocateur has had a meteoric rise recently due to his utter disregard for gendered silhouettes and garments that don’t leave much to the imagination. Being given the opportunity to close out the season, it’s highly likely Ludovic has quite the spectacle planned.

Ludovic de Saint Sernin SS24 takes place on 25th June.



Ludovic de Saint Sernin FW23

Charles Jeffrey‘s second show in Milan
The fashion world’s resident club kid Charles Jeffrey returns to Milan after his incredible narrative-driven spectacle last season. His label, Charles Jeffrey LOVERBOY (named after the club night he used to run in Dalston) has reignited fashion’s love-affair with punk and his use of Scottish heritage has once again put tartan on the map.

Sure to bring his trademark bright and flamboyant style to Milan, this runway will be unmissable for anyone who aims to always stand out from the crowd.

Charles Jeffrey SS24 takes place on 18th June


Charles Jeffrey Loverboy FW23

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