Last season, amid a flurry of high-profile designer debuts, Jack McCollough and Lazaro Hernandez’s inaugural Loewe show was one of the most celebrated and discussed. Marking a new dawn following Jonathan Anderson’s decade-long tenure, the former Proenza Schouler creative directors officially made their mark on the Spanish house.

Today, the collection’s accompanying campaign drops. Reminiscent of the saturated summer-infused teaser images shared before the pair’s debut show in October, they have reunited with Talia Chetrit for a series of sun-drenched portraits. The cast is a who’s who of upcoming talent, featuring I Love LA’s True Whitaker, American actor Talia Ryder, British TV star Beau Gadsdon and house ambassadors Isla Johnston and Chen Duling. The cohort of young talent brings to life Loewe’s Ellsworth Kelly-inspired collection, featuring garments built in abstract forms and washed in primary colours.

Speaking on the campaign, the design duo said: “We’re building a visual language that feels personal: confident, playful, sun-drenched, optimistic. It articulates an energy we recognise as intrinsic to Loewe — joy, sensuality, and a modernity that feels instinctive rather than imposed.”