Founded by Thomas Burberry in 1856, Burberry has become more than just a brand, seamlessly surpassing the realms of fashion into becoming a cornerstone of Britain’s cultural identity. Whether it’s the iconic trench or the instantly recognisable nova check, Burberry’s influence has underpinned British style since its humble beginnings as a family-run business. Now under new creative direction by Daniel Lee, the house is celebrating its 167-year-long heritage with the release of a new self-titled book.
Adwoa Aboah and her family in Ghana in the Autumn Winter 2018 Pre-Collection campaign, photography by Juergen Teller
Published by Assouline, Burberry comprises the very best from the brand’s extensive archive. Spread across five illustrated chapters, each explores a notable period in the house’s storied history: there’s when Nobel Peace Prize winner Dr. Fridtjof Nansen took Burberry’s gabardine to the Arctic Circle in 1893, we go behind the scenes of Stella Tennant and Andrea Boccaletti’s SS99 campaign, and discover how the iconic check is woven at the Burberry mill in Yorkshire.
Brand curator Carly Eck said of the publication; “Burberry is a story of creativity, exploration, innovation and community – all of which continue to be at the heart of the brand. In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends.”
Burberry by Burberry is available to pre-order on assouline.com now and to buy at Burberry and Assouline stores and online from March 28th.