Born To Protect
In lieu of their second Born To Protect collection, Moncler have announced plans to go fur-free in 2022.
The move reflects the brand’s dedication to preserving the future of the planet, and in addition to totally phasing out the use of fur in all its collections (with FW23 to be the last), will also see the luxe ski-wear label switch to lower impact materials across a full range of ready-to-wear and accessories. This includes adding recycled nylon and polyester to their production line, and sourcing wool and down in correspondence to global sustainability standards.
“Our promise to tomorrow starts today, with a clear commitment to create a better future and protect people and the planet,” the brand shared in a statement, “We used to climb mountains. Now we must move them”.
Moncler’s renewed commitment to the environment also extends beyond clothing and into the brand’s packaging. From shopping bags to gift boxes, all will now be comprised of a mix of paper that has been recycled or sourced from responsibly managed forests, while covers for their slope-suited garments will now take shape from recycled plastic bottles.
The brand have even fashioned a comic strip featuring the iconic Monduck, a character that has graced jacket linings from the brand since the 1960s, to help tell the story of their planet-saving future, one jacket at a time.