Across the dunes
For the fifth season of Eye/Loewe/Nature, creative director Jonathan Anderson has turned to frequent collaborator and fellow nature enthusiast Josh O’Connor to introduce a new collection dedicated to exploring the natural world. Having previously popped up in wilds of Spain’s Cap de Creus or the misty foothills of Japan’s Mount Fuji, for SS21 the British actor finds himself at the end of Gray Sorrenti‘s lens in the desert of Baja California, Mexico.
“Nature is integral to my Loewe vision,” says Anderson of the new collection. “The great outdoors, the wilderness even, offers both context and stimuli for what we do. In the case of Eye/LOEWE/Nature, nature is also the ideal backdrop to a collection of pragmatic pieces, both technical and crafty, from outerwear and T-shirts to shoes and accessories, designed for enjoying life outside.”
Created for nature with considerations for its protection made priority, this FW21 iteration emphasises a fresh commitment to circular fashion. Upcycling and recycling are at its centre, with warming tones and practical quirks throughout. The reversible workwear jackets offer a perfect example: constructed from upcycled vintage Mexican carpets which the wearer can choose between, the jackets are not only unique but make a statement on craft that resonates strongly with Loewe’s values. Elsewhere vintage parachutes have been cut into lightweight hooded jackets, vintage military jackets transformed into Bermudas and even the accessories (backpacks, totes and camera bags) are made with recycled nylon.
Underlining the ethos of the collection is Loewe’s A Casa for Birds project, a collaboration with Spanish conservation non-profit Fundación Global Nature that aims to create semi-natural habitats for wildlife species in danger of extinction. For every product sold, Loewe have pledged a donation of 15 euros to the project, funding a strategic initiative to support the remaining populations of unique European steppe birds for whom Spain is the last refuge in Western Europe – including the excellently named Great Bustard and the Little Bustard. From creating ponds to offer drinking spots in dry months to growing nesting sites and supporting considerate agricultural practices, the collection aims to give something back to a cause that gives us so much.