Reset

Ermenegildo Zegna’s FW21 campaign reflects our changing world
By Alex James Taylor | Fashion | 31 August 2021

Since taking over at Ermenegildo Zegna, artistic director Alessandro Sartori has continued to pose and explore the question: what does it mean to be a man today? In a year that saw us all redefine our lifestyle and habits, Sartori translated this into his FW21 collection: finding commonality between formal and informal codes, private and public, business and leisure.

Reflecting this narrative, the storied Italian house’s accompanying campaign – titled (Reset) – casts a line-up of “modern voices”: two models, a dancer, a fashion buyer and a photographer. Against structured furniture and architecture, the relaxed silhouette of Zegna’s latest offering is emphasised: blazers crafted with shawl collars as the comfort of robing is cut into relaxed tailoring, and each look is grounded by the brand’s signature Triple Stitch Sneaker – this season rendered in an upcycled wool fabrication.

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“The way that modern men dress, their needs and habits have been changing considerably over the past year. Customers are looking for a different style as they turn to more fluid silhouettes and multifunctional yet comfortable outfits. Therefore, clothes have to transition seamlessly between indoor and outdoor to reflect the way we behave and feel,” says Sartori.

To me, this was the perfect time to rethink what is possible, to reconsider what really matters and to rebalance style while we are called to answer to changing times. A new aesthetic is needed: fluid, ageless, adaptable, where comfort matches perfectly with style.”

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