(Re)Set

Ermenegildo Zegna XXX FW21
Fashion | 16 January 2021

Helmed by artistic director Alessandro Sartori, Italian fashion label Ermenegildo Zegna kicked off Milan Fashion Week’s all digital schedule with a FW21 collection titled, The (Re)Set. Appropriately titled, the line explored the realities of living and working in the middle of a pandemic, with Zegna working on ‘(Re)Tailoring’ the modern man’s wardrobe for this strange new world.

Within this mindset, Zegna lent into its rich and longstanding tailoring heritage from a new angle: to (Re)interpret its style codes in line with the new shift towards working from home: shawl collars referenced comfy robes and tailoring adopted the ease of everyday tracksuits. As Satori puts it ‘where comfort and style blend to create a new aesthetic’.

In lieu of a traditional runway show, Zegna opted for a ‘phygital’ runway show, filmed in Milan and streamed to the public, with models inhabiting both indoor and outdoor spaces including Piazza Olivetti and the brand’s own head office. Within the film, a specially-constructed twelve room set recreated various apartment settings, including a bedroom, kitchen, living room and even a (very enviable) home disco. Sartori even made a cameo towards the end of the film, sat in an armchair catching up on the news from the ‘Zegna Daily’.

GALLERYCatwalk looks from this show