On a mission
Coinciding with World AIDS Day, Louis Vuitton‘s new trainer pledges support to an epidemic that is far from over. The Louis Vuitton I (RED) trainer represents the brand’s continuing partnership with the non-profit (RED), set up by U2 frontman Bono and US activist Bobby Shriver in 2006 to combat AIDS across Africa.
First presented during Virgil Abloh’s debut SS19 show for Vuitton, the red and white trainer marries the best of skate shoe nostalgia with the athletic performance of basketball sneakers. Embossed with an LV monogram on white leather and studded with the house’s signature runic flowers along its heel, the Italian-made trainer bears all the hallmark Vuitton touches with a distinctive Virgil twist.
With each pair sold, $200 dollars will be donated to the Global Fund to fight AIDS in support of (RED). Through similar partnerships with older leading brands, the non-profit has raised more than $650 million for the Global Fund to fight AIDS, as well as Tuberculosis and Malaria, and to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, eSwatini, Tanzania, and Zambia. The grants that (RED) supports are estimated to have impacted more than 180 million people with prevention, treatment, counselling, HIV testing, and care services.
The Louis Vuitton I (RED) trainer is available in selected Louis Vuitton stores worldwide and online from today.