disruption and introspection
Fashion
Bruce LaBruce captures MSGM’s trip through twisted adolescence
That’s the life
MSGM SS25 set sail on the Italian Riviera
La Côte Basque / 2024
MSGM: Massimo Giogetti’s swans are more high art than high tea
Does my Oyster work here?
MSGM’s show took place inside a Milan metro station
Chicks on Speed
Fringe and confetti: MSGM SS24 brought the fun
New dawn fades
MSGM SS24: Milan became the Tanzanian savanna sunrise
Dream world
MSGM FW23 was fluffy, furry and totally psychedelic
Dreamers University
MSGM refashion collegiate cool in an ode to Dead Poets Society
Crowns and caps
Art
See MSGM’s Frieze installation: Beaded Cages and Beaded Crowns
Eternal vow
MSGM SS23: a bride you wouldn’t fuck with
Destination dreaming
MSGM SS23 was a one-way ticket to fantasy island
sequin supernova
MSGM FW22 was a glittering love letter to the stars (via Bjork)
Born Trippy
Psychedelia raged on at MSGM FW22
picnic on acid
MSGM SS22: hyperreal fruits, gingham and neon acid joy
seasonal gems
A round-up of our favourite looks from SS22
Desert beach
MSGM SS22 was a surreal heatstroke day at the beach
Fashion round-up
ICYMI: Christopher Kane shades, JW Anderson’s first sneaker and Balenciaga Pride
Match point
This Fila and MSGM collaboration will be worn by pro tennis players on court
Milano today
MSGM FW21
Bright spells ahead
Polaroid and MSGM team up for sunglasses to see the future with