Founded in 1976 in Munich, MCM has since carved its name as a leading brand in the accessories game: Diana Ross used its suitcases on tour, Dynasty characters checked MCM trunks into their private jets and, more recently, the label has teamed up with the likes of London designer Christopher Raeburn and sports giant Puma to create progressive new capsules.
The next stage in the MCM grand plan? A fully-fledged ready-to-wear collection presented this week at Pitti Uomo. Designed for the 21st-century global nomad, the presentation emphasised the brand’s commitment to travel and adventure. Across screens and speakers, a tropical storm brewed. Clouds gathered, lightning struck and a skydiver landed across the show space.
Titled Luft, meaning air in German, the collection itself offered its own flight options. Backpacks mirrored parachute straps and ribbon belts and elasticated fastenings pulled pieces in at the waist and wrists – allowing the wearer to quickly adapt – while ultra-lightweight fabrics were designed to replicate flight outfits. Oh, and pieces came with cut-in pockets to store technology devices – for when you need to take that killer Insta picture whilst soaring 18,000 feet through the air.
Remember, this is MCM: so let’s talk accessories. Functionality and performance was key: backpacks came rendered in leather, nylon and silver rip-stop; Vespa helmets customised with the MCM logo; handbags that morphed into cross-body bags, and 3-in-1 pouches built to clip and repurpose. As clouds rolled away to reveal clear blue skies, MCM’s new ready-to-wear venture was given the all clear.
GALLERYCatwalk looks from this show