Generation fuck you

Supreme tap UNDERCOVER for an anarchic clothing collaboration
HERO Magazine
By Alex James Taylor | Fashion | 19 September 2016

Supreme take their collaborations seriously, having previously tapped the likes of Stone Island, Black Sabbath and Comme des Garçons. Today, the US label announce a second collaboration with Japanese cult brand UNDERCOVER (following their SS15 release), with a campaign shot by Harley Weir.

 

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The new FW16 drop sees the two brands throwing their own unique aesthetics in the mix. Adorned with violent Renaissance imagery, anarchist logos and “Generation Fuck You” slogans, the brand’s are showing their rebellious sides. Stand out pieces include a wool overcoat, a reversible MA-1, hooded sweatshirts, and a medicom gilapple light – one of those purchases you never realised you needed, but you so do.

Completing the line-up is a three-way collaboration with Dr. Martens, resulting in custom versions of the 8-Eye Boot and 3-Eye Shoe. The perfect footwear addition. 

Available in-store NY, LA, London, Paris and online 22nd September. Don’t think twice, it’s an obvious one.

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