The Adieu SS16 collection is available in store now.
New Wave
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For their SS16 campaign Parisian unisex footwear brand Adieu have teamed up with acclaimed photographer Mark Peckmezian for its SS16 campaign.
Designers and co-founders Isabelle Guedon and Benjamin Caron always cultivate a bold stylized aesthetic (rewind to those FW14 brothel creepers), and this season they have taken their cue from a sleek European 60s look. Working with Peckmezian, the brand have created a series of images that evoke Jean-Luc Godard’s nouvelle vague vision with elements of subversive performance art inspired by Rebecca Horn and Pina Baush – three artistic visionaries who rejected the norm and came to define their respective mediums via their unique creativity.
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As for the shoes themselves, this latest drop sees the duo tap into a smart new wave aesthetic whilst maintaining that killer attitude we’ve come to expect from them. Très bon chic.
GALLERY
The Adieu SS16 collection is available in store now.