Top image: courtesy of Camper; photo by Daniel Sannwald

Three weeks ago Camper gave us a teaser to their SS16 campaign – underpinned by unisex styles. Today they’ve dropped the entire Mallorca-influenced line-up, which takes inspiration from three areas of the Spanish island: Deia, a focus on its artist colonies; the serene landscape of Es Trenc; and the party-mad, tourist-occupied centre of Arelluf. The multimedia campaign invites you to explore the island via selfie sticks held by 11 different models-come-tour guides – each paired with a new footwear release.

Shot by Daniel Sannwald, styled by Anna Trevelyan and finished brilliantly with make-up by Isamaya Ffrench and Gary Card set-design, the campaign boasts bold colours, popping films and selfie-stick direction from the Camper cast. All content has been optimised specifically for social media, with video bursts lasting a teasing 15 seconds.

Camper SS16 from HERO magazine on Vimeo.

See the full interactive campaign at Camper.

Camper SS16 from HERO magazine on Vimeo.