Change, change, constant change: the industry is in a state of flux. And it doesn’t seem to be calming. Yesterday, for the house’s FW16 womenswear show, MSGM put a ban on social media – the invite read “Put back your phone and enjoy the show” –; a huge statement.

Considering how many FROW seats are assessed by one’s social media follower-count, it’s interesting to think how this could potentially be (another) game-changer in among other, ground-shaking switch-ups already in the works courtesy of Burberry, Tom Ford and Vetements.

“It’s been hard to make this decision but I really don’t understand anymore how social media are actually influencing this business,” Massimo Giorgetti said to WWD. “I think that by posting all those images with fittings, castings, etc. – which for us are familiar things, – we are really making customers feel confused.

“[…] I think it’s the right moment to take a step back from overexposure. […] In addition, I think that asking press and buyers to not post from the show, they might watch the clothes with their eyes not through a screen, which is something good.” Musing on this is gripping: social media has warped fashion-week structures and altered fashion shows, for better and worse.

This may represent a bold and progressive move in fashion, but it is one echoed throughout performance mediums; for instance, Kate Bush, Yeah Yeah Yeahs, Savages and Jack White have all requested that phones stay firmly in pockets during their shows. Live in the moment, guys.