- Text Nik Patel
- Photography Takanori Okuwaki
- 19th January 2016
Having blossomed the brand back in 2009, Massimo Giorgetti found his niche in bold, musical design. With this theme in mind, the MSGM FW16 man was tuned into a whacky hybrid of post-apocalyptic grunge and vibrant acid house.
The collection screamed and sung; noisy, intense, and ‘more-is-more’ looks that consisted of complex layering and dishevelled composition were contrasted by quieter silhouettes, with effeminate overcoats, slim-cut in hot pink and cobalt. Accentuating the wilder realms of Giorgetti’s exhibition were belts, loose, hung long in gleaming white, sky blue and crimson.
Knitwear came ravaged, sleeveless at times, though often donning less aggressive qualities in its patterning; argyle and block-stripes dominated, in a palette that spanned from stone and steel to cherry and tiger. A further distinguishing feature of his knitwear was the merging of the messier cowl and the more timid roll-neck, relaxed and draped over models, echoing Giorgetti’s vision to fuse the feral and the fashionable.
The collection was soaked, if not saturated, in energy; a display of musical effervescence.