Since Alessandro Michele’s appointment as creative director of Gucci at the beginning of 2015 the Italian designer has translated his eclectic, whimsical aesthetic to the historic fashion house.
Romantic, androgynous and delicate, Michele’s aesthetic instantly romanced the fashion world, leading to mass acclaim – including bagging the International Designer Award at last year’s British Fashion Awards.
Michele’s signature pieces – pussy-bow blouses, lace shirts, metallic jackets and over-sized glasses – take on a cinematic edge for Gucci’s new SS16 campaign. Young, bohemian and oh so 70s – think Aladdin Sane era Bowie cast in a Wes Anderson vision. Shot in Berlin the scenes include lipstick-stained cheeks in pink-tiled bathrooms, immaculately dressed skateboarders accessorised with a peacock in hand and a gang of colourful romantics on a dusk-lit rooftop.