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The British Fashion Council has announced Alessandro Michele as the recipient of the International Designer Award at this year’s British Fashion Awards.

Michele has made waves since being appointed creative director at Gucci in January, following the departure of Frida Giannini and Patrizio di Marco. Haste isn’t in Michele’s nature, rather a potent and consistent vision that across four seasons so far has dominated news feeds, social media and in depth fashion analyses alike. He’s stormed it all.

Alessandro Michele. Photo Ronan Gallagher

What’s refreshing about Michele is that his name was relatively unknown prior to stepping up at Gucci: having joined the Italian brand in 2002 after being poached from Fendi by Tom Ford and, 13 years later – after serving as the brand’s Senior Accessories Designer – Michele was given the opportunity to broadcast his modern, lateral approach to Gucci’s historical codes and romanticism.

In Michele’s Gucci, the established aesthetic is subverted to channel something youthful, DIY, and very much Michele. Reigniting an established house’s spark is no easy feat, but one that this designer has initiated with notable ease. Goes without saying that this recognition from the BFC is well deserved.