Founded in 1970, Margaret Howell has been at the forefront of British shirting and contemporary tailoring for over half a century, refining a wardrobe of everyday staples that focused on fluid silhouettes and traditioal craft. In the early days of the her namesake label, Howell designed from her London flat, fast forward to now and the brand has just opened the doors to a new North London workroom located in Florentia Village.

Installing an aligned work process, the elevated space supports increased production while preserving the highly skilled expertise that creates every stage of the shirtmaking process. Remaining on home soil remains an important part of the British brand, with over 50% of its products still being produced in the UK, while the rest is outsourced to premium manufacturers in Italy.

A newly introduced London Workroom label and swing ticket on each shirt made in the warehouse indicate a garment made by a team with a combined experience of over 175 years. Patterns and styles are created entirely in-house, hand-cut and crafted using traditional techniques, with each shirt taking between three and four hours to make. This autumn sees the initial drop of the first shirts made in the brand’s new space, with the collection comprising 12 men’s and women’s styles spanning core Margaret Howell designs, alongside two scarves built from surplus shirting material.