Burberry once again turns to the streets of London as the backdrop for its Winter 2026 campaign. Shot by Glen Luchford and starring Romeo Beckham and FKA twigs alongside a cast of models, the imagery moves from day into night, illuminated by the atmospheric glow of the city after dark.

Taking its place among the campaign’s stars is another familiar London landmark: Tower Bridge, which provided the inspiration for the Winter 2026 runway scenography. The collection was dedicated to “going out in a particularly London way” – a distinctly British take on night out dressing, where outerwear with ruffled collars and shearling necklines are paired with slinky satin dresses, leather tailoring and biker-inspired boilersuits.

‘FKA twigs and Romeo Beckham represent the energy that makes London unique,’ says Chief Creative Officer Daniel Lee. ‘It’s a place where anything feels possible, and it felt right to return to our home city this season.’