Gone is the sun-drenched imagery of last season, as Loewe swaps beach retreats for a mountaineering expedition. For FW26, Jack McCollough and Lazaro Hernandez sent their campaign stars on a trip to Pointe Helbronner in the Mont Blanc Massif, ascending 3,470 metres in the brand’s latest collection. “This campaign continues our exploration of craft at Loewe, this time at altitude, on Mont Blanc: a landscape where colour and form become more vivid, almost surreal. Conditions up there are unpredictable, and we wanted the collection to hold that same nerve — an appetite for open space and for pushing familiar gestures somewhere new,” said Jack and Lazaro.

Reuniting with frequent collaborator Talia Chetrit, the photographer captured brand ambassadors Julia Garner and Théodore Pellerin, alongside Lil Yachty, Laïka Blanc-Francard, Beau Gadsdo and models Nyawurh Chuol, Carin Herven and Siegfried Blanche. The work of German artist Cosima von Bonin also returns, having first designed the plush characters which punctuated the brand’s Paris show space and now a capsule within the FW26 collection.  Against the stark landscape of Mont Blanc, the designer’s collection pops into full focus, with a series of colour-blocking looks in primary hues, latex floral turtlenecks, dresses trimmed with faux fur and oversized double-hooded jackets brought to life by Jack and Lazaro’s A-list cast.