For its SS26 campaign, Amiri invites you to Chateau Amiri. Harking back to those hazy days of 1970s Los Angeles, the mythic Chateau Amiri is an oasis for movers and shakers. Walk its halls and you’ll brush past Joan Didion, John Belushi, Gore Vidal, the Rolling Stones.

Within the campaign imagery, just checking in are The Sopranos‘ Michael Imperioli, meaning business in a double-breasted pinstriped suit, and Top Gun‘s Danny Ramirez, much more casual, shirt buttons open and room key in hand. Photographed by Hart Leshkina, the campaign is a character-first showcase of the SS26 collection, which encompassed Mike Amiri’s classic mix of off-duty loungewear and Hollywood tailoring.

“Character is the starting point for everything I create, shaped by cinema – the soul of Hollywood,” said Amiri of the new campaign. “Our Amiri campaigns have become spaces to explore this idea – creating immersive worlds of still and motion pictures, where our collections come to life with new context, different stories. Building on that universe we’re crafting, this season we welcome you – and a cast of true stars – into the Chateau Amiri.”