Earlier this year, Jonathan Anderson announced that his namesake brand was undergoing a makeover, unveiling a new logo and concept, which prioritised the designer’s signature curatorial approach. Creating a dialogue across fashion, art and craft, JW Anderson’s new store on London’s Pimlico Road is a reflection of the brand’s growth in design, homeware and gardening. The store’s concept has been developed by architects Sanchez Benton, who recently reimagined the brand’s Soho and Milan flagships, bringing to life a space centred on elevated craftsmanship.

Inside, products are crafted in collaboration with renowned artists and artisans, with the store’s inaugural art installation presenting a series of sculptural sconces by British artist Kira Freije. Furniture offerings include re-editions of Charles Rennie Mackintosh stools, Mac Collins chairs and tables, and a selection of carefully curated antique furniture. The brand’s newly-introduced Home and Garden accessories span French copper watering cans, vintage Christmas ornaments, coffee-flavoured tea and paperweights designed by Anderson and Luca Guadagnino. Meanwhile, JW’s ready-to-wear collection is available to shop, hanging next to Polly Lyster’s textile designs and Melin Tregwynt blankets.

The store is located at 105-107 Pimlico Road, London, SW1W 8NQ.