Miss Sixty, that punky stalwart of the early 2000s high street, is back. Thanks to Gen Z’s love of the Y2K aesthetic, Miss Sixty was able to relaunch over the past year across the US and Europe, with a flagship store opening in Milan in March.

Now, Miss Sixty has teamed up with the beloved London brand KNWLS, allowing its designers – Alexandre Arsenault and Charlotte Knowles – to reinterpret the brand’s distinctly early 2000s aesthetic for today.

Of course, there’s an emphasis on denim. The collection boasts a denim slip dress, denim jackets with bodice construction, and plenty of low-rise jeans. But it also features slouchy leather bags, graphic knit twinsets, leather jackets and miniskirts.

The accompanying campaign, which is fronted by Alana Champion and shot by Marili Andre, puts Gen Z to the front and centre. That generation were only being born when Miss Sixty reigned, but they’ve embraced the brand wholeheartedly. The aesthetic of early 00s screensavers informs the imagery, setting Champion against a backdrop of cities at dusk and infinite desert dunes.