00s icon
The wait is over: Palace and Nike’s long-rumoured first collaboration has finally dropped. Rooted in early-2000s football nostalgia, the ‘P90 Collection’ revives and centres the decade’s iconic Total 90 silhouettes – the shell suits, the jerseys, the unmistakable trainers – and filters them through Palace’s street-skate sensibility. Designed for the football fanatic and the skater kid alike, the collection sees hoodies, tees and tracksuits stamped with a newly introduced P90 logo (Palace 90, of course), while Nike’s Swoosh and Palace’s Tri-Ferg stand side-by-side.
Think Total 90, think Wayne Rooney. The teenage prodigy, the shaved head, the United debut hat-trick. Back then, he wore Total 90s, now he’s back as the face of the P90 campaign, joined by England captain Leah Williamson, Chelsea’s Reece James, and next-gen talent Lenna Gunning-Williams and Jamie Bynoe-Gittens.
Shot by Alasdair McLellan, the accompanying film pulls together Palace’s extended family – skaters Lucien Clarke, Ville Wester, and grime icon Giggs – for a moment that blurs the lines between sport, skate, and street. The launch also celebrates the opening of Manor Park, a new South London landmark opened by Palace and Nike to support the next wave of skaters, creatives, and footballers.
Ahead of the campaign launch, we caught up with skate legend Lucien Clarke to find out what his most defining memories are of 00s London, his favourite pieces from the collection and who his sporting heroes were growing up.
You star alongside Wayne Rooney, Leah Williamson, Reece James and other Palace skaters. What was it like shooting the campaign?
Lucien Clarke: What a time to be alive, basically!
The collection is inspired by the 2000s. What was your style in the 00s? What do you have fond memories of?
LC: In the 2000s, I was still heavily stuck in the 90s, to be honest, even though the early 2000s were a whole different wave. But it was still mixed with the late 90s aura and style. My fondest memories in the 2000s were when I first started skateboarding in London.
Do you have a favourite piece from the collection?
LC: All the Tri-Ferg ones.
Growing up, who were your sporting heroes?
LC: Gianfranco Zola, Nick Jensen, Andrew Reynolds and Keenan Hamilton.
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