To coincide with the SS26 Fendi show taking place today in Milan, the Italian house have opened the doors to a new boutique in the capital. Located at the crossroad between Via Montenapoleone and Corso Matteotti, the store spreads across four floors of a 1930s space built by architect Emilio Lancia.

The boutique is a reflection of Fendi’s dedication to concept and craft, showcasing the house’s womenswear, menswear and lifestyle offerings, with the third floor bringing the atelier life with artisans at work creating and personalising products. A series of curated art pieces adorn the walls, including works from the likes of Edoardo Piermattei, Roberto Sironi, Marianne Houtari and Nick Cave. Also, to mark the store’s opening, the brand unveils its latest project titled Rock The Craft, an exhibition formed in collaboration with artist Edoardo Piermattei.