Tommy Hilfiger has long explored its ties to sporting heritage, most recently through a partnership to celebrate the release of F1: The Movie, teaming up with Damson Idris on a capsule collection. Continuing the brand’s foray into motorsport, their latest campaign introduces The Hilfiger Racing Club, celebrating this season’s sport meets preppy offering. Shot by Glen Luchford, British actor Nicholas Hoult and supermodel Claudia Schiffer hit the racetrack in the brand’s Fall collection, donning a selection of tartan outerwear, varsity jackets, double denim and chunky knitwear. “Tommy’s take on this collection has the same energy I love about the racetrack. There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for—timeless and effortlessly cool,” said Hoult.

“Reimagining prep has been at the heart of my creative vision for 40 years. From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar,” said Tommy Hilfiger of his latest campaign. In a series of exclusive images, the brand took us behind the scenes of the campaign shoot, from the paddock to the racetrack.