Jonathan Anderson is a busy man. Just last week, he made his long-awaited Dior debut during Paris Fashion Week Men’s to a rousing seal of approval and is set to present his first womenswear collection for the storied house in September. Taking on the role of sole creative director across women’s, men’s, and haute couture collections is no mean feat, and has left everyone wondering what the next chapter of his namesake brand, JW Anderson, will look like.

In answer to the fashion crowd’s murmurings, Anderson has announced a rebrand. Unveiling a new logo and concept presented today in Paris in the form of a lookbook featuring the likes of Luca Guadagnino, Joe Alwyn, Alison Oliver, Bella Freud, Ben Whishaw and Oliver Sim.

Remaining steadfast to the designer’s signature curatorial approach, this new vision is “centred on objects of elevated craftsmanship: curated fashion collections alongside homewares, artisanal goods and the very idea of collecting. A modern-day cabinet of curiosities.” Establishing an expansive dialogue across fashion, art and craft, a series of objects either created or sourced in collaboration with artists, such as re-editions of Charles Rennie Mackintosh’s lamps and stools or ceramics handmade by Akiko Hirai, are presented alongside Anderson’s spring collection.

At once both a greatest hits and a prelude to JW Anderson’s new vision, garments are quintessential twists on classics. Knitwear is adorned with motifs reminiscent of British homes à la JW Anderson FW24, Japanese denim is presented in off-kilter colours and the Loafer bag is given an oversized makeover. Tongue-in-cheek slogans are a defining element of this season as one liners such as ‘Anonymous Faggots,’ ‘Anonymous Lovers’ and ‘Art Club’ are emblazoned across jerseys and graghic tees. In true Anderson fashion, it’s another smash hit – keep ’em coming!