Let’s get botanical
The smell of summer is in the air, and Loewe is marking the occasion with a ‘Crafted Garden’ in Selfridges Corner Shop. Exploring a “renaissance of nature and scent,” the immersive pop-up invites guests to step into an experimental vision of the brand’s fragrance world. An installation from Canadian production studio Molo Design stands at the centre of the space, taking inspiration from gilded books and botanical manuscripts alongside larger-than-life tomatoes.
GALLERY
Fully stocked with Loewe’s full perfume portfolio, including the Home Scents collection, the premium Un Paseo por Madrid selection and the house’s current favourite, Tomato Leaves. The pop-up is also home to a selection of exclusive launches, including collectable beeswax candleholders and candles, a limited edition tomato bath line and a miniature set of the brand’s signature fragrances: Solo Ella, Aire Sutileza, Esencia, 001 Man, and 001 Woman.
Loewe’s Crafted Garden runs at Selfridges Corner Shop until June 21st.