Festival season is in full swing, and no one does it quite like the Brits. The key ingredients of a British festival? Intermittent downpours, warm cider, flooded tents, bucket hats and Burberry nova check. In celebration of British music culture, Burberry’s latest campaign is an ode to the beauty of a three-day bender in a muddy field. A wardrobe staple of festival goers in the mosh pits of Glastonbury in the 1990s, the campaign reminisces on the brand’s enduring ties to popular culture. “Think of the campaign like a collage, candid moments capturing off-duty fans and headline acts in between gigs, Burberry sits at the centre of the summer calendar,” says Chief Creative Officer, Daniel Lee, “it’s both a means of creative expression and a go-to uniform for festival goers.”

A cast of famous faces from music and modelling are shot against the backdrop of sound systems and stages by photographer Drew Vickers, including the likes of Liam Gallagher, Goldie, Loyle Carner, John Glacier, Alexa Chung, Seungmin and Cara Delevigne. All sporting head-to-toe Burbs, stand-out pieces include packable capes and hooded jackets in Burberry Check, mini kilts, rubber boots, while Liam Gallagher wears his own Burberry parka designed by Christopher Bailey from SS18, which will be reissued in a limited run.

Speaking to us about the campaign, Loyle Carner said, “The brief kinda captured the beauty of the optimism I feel here, the weather’s not great, but people show out regardless.” And when asked about his festival essential: “Socks, socks, socks. Nothing worse than wet feet!”