Summer Ready
You know summer is near when Loewe drops their Paula’s Ibiza campaign, marking the start of warmer days and balmy evenings on the beach since the pair’s inaugural collaboration in 2017. Inspired by the storied heritage of Paula’s Boutique on the White Island, this season’s collection treats “summer as a feeling more than a place; as an energy that runs through the city or on holiday.”
Hitting the shores of Portugal, frequent Loewe collaborator Gray Sorrenti photographed actors Jamie Dornan, Sophie Wilde, Enzo Vogrincic, and Japanese musician GISELLE kitted out in full Loewe on the beach, emulating “daily living on the island.”
The collection itself revels in the playfulness of a beach holiday with flowing silhouettes, vegetation motifs (including that tomato bag) and lightweight fabrics. Dresses and skirts drape across the body in fine jersey, denim is fashioned in pastels and patterned co-ords, and prints in homage to American rock band Grateful Dead sit atop tees. Iterations of the Featherlight Puzzle Bag arrive in mini sizes alongside the newly introduced Ola bag in handwoven raffia, continuing the brand’s commitment to craft.
Loewe Paula’s Ibiza collection launches on 17 April in stores and on loewe.com.
GALLERY