Shot in the heart of Paris, Isabel Marant’s latest campaign embodies the effortless Parisian sensibility of the brand’s SS25 collection. Starring long-time friend of the house Kate Moss, the British supermodel encompasses the quintessential Isabel Marant woman alongside K-pop sensation Seonghwa from boy band Ateez, bringing together a 90s icon with a modern-day superstar to showcase the brand’s timeless appeal.

Photographed by Robin Galiegue and styled by Emmanuelle Al, the imagery highlights signature pieces that debuted at Marant’s SS25 womenswear show held in the Jardin du Palais Royal. The designer’s signature artisanal codes of feathers, tassels and fringing stand front and centre with Moss wearing statement leather jackets and classic accessories such as the Hobo Soft bag. Meanwhile, Seonghwa sports the brand’s menswear offering, playing with the art of texture and silhouette through paisley print shirts and distressed denim.