Joining the likes of Pusha T, Goong Yoo and Victor Wembanyama, Callum Turner is the newest House Ambassador for Louis Vuitton. Beginning his career as a model, the appointment is a full circle moment for the British actor, who has since gone on to have starring roles in the likes of Masters of the Air, Emma, The Boys in the Boat and Fantastic Beasts. The announcement is accompanied by a campaign shot by British photographer and long-time Vuitton collaborator Gabriel Moses, with Turner wearing looks from Pharrell’s latest collection.

Speaking on the appointment, the house said in a statement: “Turner’s pursuit of excellence in his craft and diversity of roles aligns with the House’s own dedication to exceptional craftsmanship and constant quest for innovation. On and off screen, he expresses a genuine and endearing charisma while his elegant sartorial choices have earned him a notable stylistic following.”