Hollywood hills

Jeremy Allen White’s new Calvin Klein campaign is here, need we say more
By Ella Joyce | Fashion | 27 August 2024

We’re pretty sure everyone remembers where they were when that Jeremy Allen White Calvin Klein campaign dropped at the beginning of the year, as the actor single-handedly broke the internet on a grey day in January. Shot on the rooftops of his native New York City, White’s abs and CK boxers have lived rent-free in our minds ever since. Therefore, it’s only right that he returns for a second instalment of the US brand’s Fall 2024 campaign, unveiled today in a series of campaign images and an accompanying video directed and shot by Mert Alas.

GALLERY

Swapping the New York streets for the sun-drenched Hollywood Hills, White is captured lounging by the pool, sipping a morning coffee, learning his lines and playing with a pair of German Shepherds (naturally). Soundtracked to Tommy James & the Shondells’ cult track Crimson & Clover, Alas’ campaign video embodies classic Americana in every sense of the word as White wears Calvin Klein’s latest denim and underwear collections. Speaking on the campaign, the American actor said: “Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign.”


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