Louis Vuitton has officially welcomed Pusha T as the French house’s latest ambassador, joining the likes of K-Pop star BamBam and NBA star Victor Wembanyama. Fellow Virginia Beach native, the American rapper has been a close friend of the Maison and Pharrell Williams since he was appointed creative director in 2023. The American rapper walked for Pharrell’s first two shows on the Parisian schedule, having most recently attended LV’s SS25 show which took over La Maison de l’UNESCO to continue Pharrell’s LVers journey in a celebration of global citizenry.

As longtime friends and creative collaborators, Pusha T’s appointment continues the brand’s mission of building a like-minded creative community and further connects LV’s contemporary landscape across industries and fields. In his role as house ambassador, the musician will expand on Pharrell’s ever-evolving vision throughout the menswear universe as the heritage house continues to shape contemporary culture.