She’s back

Bella Hadid is the new face of Saint Laurent
By Ella Joyce | Fashion | 2 July 2024

Since taking a brief hiatus from the industry to focus on her well-being, Bella Hadid hasn’t appeared in a fashion campaign for the past ten months, but today she made her return with a prime spot in Anthony Vaccarello‘s latest Saint Laurent campaign – marking the model’s first time modelling for the Parisian fashion house.


Shot by renowned photographer Gray Sorrenti, Hadid stars alongside Rosé Park, Liu Wen, Frederic Bittner, Dominic Sessa, Kiko Mizuhara and Penelope Ternes. Captured reclining on a satin pink bedspread or against mid-20th century architecture, models sport key looks from Vaccarello’s FW24 collection. First shown in Paris earlier this year, Vaccarello’s collection referenced Yves Saint Laurent’s SS68 collection, presenting looks of translucent chiffon, soft draping, fluid tailoring and cocooning marabou coats.

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